To assist retailers in effectively identifying and marketing to their consumer base, Unified offers store studies which attempt to answer the following key questions:

•	Who are the consumers?
•	Where do the consumers shop?
•	Who is my competition and where are they located?
•	What impact does the competition have on my market?
•	Am I stocking or promoting the right product?

Demographics of a store’s trade area are used to identify a store’s primary market and competitors. The study provides insight needed to develop a marketing program to capture and keep potential customers.

In addition, We offer category market reports to allow retailers to quickly determine the top performing items in any given category. The report includes a match to Unified product codes. Retailers may use the report to quickly bring their categories up to date as well as identify upward/downward trends.

For more information, e-mail Retail Data and Space Analysis or call: (206) 767-8875.