The Competitive Pricing Department continuously monitors and works to improve each store's margin performance through an active pricing support program. The department maintains price zones in accordance with pre-established pricing rules, and works to maximize all opportunities to achieve optimum profitability with zone rule parameters. Competitive Pricing routinely meets with store owners and zone managers to report performance and provide strategic direction for improved profitability. Pricing support includes:

•	New item setup
•	Weekly price changes
•	Rule based zone and TPR pricing
•	A-B-C category rules
•	Salient (hold down) options by store
•	Price rounding rule options

In addition, Competitive Pricing offers Unit, TPR, AD, New Item, and Private Label tag and sign support for all stores and major ad groups. A series of management reports are also available. For more information, e-mail Competitive Pricing, or call: (206) 767-8886.